Essence – The Health Agency, which celebrates 13 years in business this year, today unveils its new brand purpose and identity including a refreshed website, to better reflect the specialist agency’s evolution.
Ben Hart, director of Essence, who runs the agency out of Auckland, says the Australasian business has seen phenomenal growth over the past 18 months.
“Being one of Australasia’s leading healthcare marketing and advertising agencies, our number one priority is to support our clients develop insightful communication, that closes the gap between overwhelming medical data and relatable consumer content and creative," he says.
“It’s about achieving better health outcomes, and that often comes through clarity of message."
In the past 12 months, Essence has added six new team members and extended its portfolio of clients, both in Australia and in New Zealand.
Internal focus has been put on the addition of strategic planning, extension of medical /health content expertise and strengthening its client service team to take the agency’s commitment to delivering meaningful health brand communications to the next level.
Essence GM/strategy director Kristen Marks, one of two senior appointments made in 2020, says recent client additions have enabled Essence to extend its focus into new therapeutic areas and industry sectors, building on a repertoire of long-standing client relationships, including MSD, Astra Zeneca, Novartis, Bayer, Pfizer and Janssen.
Marks says global events have further highlighted the importance of relevant, genuine content that deeply connects with, and understands patient’s unique health experiences, often created in partnership with healthcare professionals.
“Our team has a shared passion to bring positive change and genuine, human truth to all that we do. We consistently strive to create engaging, patient-centric work that helps communicate complex information simply, to support behavioural change,” says Marks.
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