Despite massive upheaval in our industry – from podcasting to programmatic, digital transformation has barely begun.
A recent study showed that it will contribute $45 billion to Australia’s GDP by 2021.
In three years’ time, the media, marketing and advertising landscape will have significantly recalibrated once again.
At this year's Melbourne Media + Marketing Summit, held 25 July The Arts Centre, we will hear from Havas Melbourne MD Matt Houltham and World Vision CMO Teresa Sperti about how they played catch-up, being primed to embrace the next three years of transformation.
Houltham and Sperti will be on deck to answer questions such as: Why is digital transformation important? Why is digital transformation important for World Vision? And what has been learn't on World Visions' digital transformation journey?
The session 'One brand and agency’s part of the $45bn unfinished journey: Havas and World Vision' is not to be missed.
Taking place at Southbank's The Arts Centre, further hot topics include a look at the promise of TV addressability, how AI is on the brink of revolutionising media and looking Beyond #MeToo, while we also dig into how to make the marriage between client and agency really work – with Clemenger Melbourne and NAB.
Not only does the day offer a great chance to swot up on the latest industry trends, issues and goings on, but it's also one of the best networking opportunities adland has.
Here's a quick name drop of some of the fine minds you can expect to see and hear from on the day:
- NAB general manager of brand experience, Michael Nearhos
- Chief executive officer of Diversity Partners, a specialist consultancy that helps companies to achieve diversity progress and create more inclusive and high performing work environments, Dr Katie Spearritt
- MCN chief sales and marketing officer Mark Frain
- Clemenger creative chairman James McGrath
- Seven Network head of programmatic sales and audiences Luke Smith
- Clemenger Melbourne deputy CEO Gayle While
- Nine Entertainment Co chief sales officer, Michael Stephenson
- Deloitte Digital’s Plus director Simon Stefanoff
- ThinkTV CEO Kim Portrate
- Women’s Digital Network co-founder Angela Mellak
- Zenith CEO Nickie Scriven
- MediaMath commercial director Emil Mathias
- Tribe founder Jules Lund and many, many more from the likes of ARN, Amobee,NewsMediaWorks, Bauer, Tonic Health Media.
We are also thrilled that last year’s Presenting Partner Carat will resume its role with us. Supporting AdNews helps us provide awesome content and allows us to address industry issues and hot topics that need zoning in on - so a big thanks to all that are supporting us with this flagship AdNews event.
Two extra, special sessions, set to be delivered by Facebook and Bauer, will be announced nearer the time.
Our partners will also deliver short, sharp presentations on where their side of the business is headed in the next 12 months.
Think TV will scope out the television landscape; ARN will deliver on the future of the radio business; NewsMediaWorks will refresh us on the developments in print and Amobee will take on digital.
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