Havas Sports & Entertainment secures IAG sponsorship account

Josh McDonnell
By Josh McDonnell | 12 March 2019

Havas Sports & Entertainment (HSE) have been appointed by general insurer IAG to oversee the sponsorship and partnerships of its CGU and NRMA Insurance brands, following a competitive pitch.

HSE will provide insight, strategy, creative ideation & implementation for live activations, for the following partnerships: NRMA Insurance and the Brisbane Broncos, and CGU Insurance and the Collingwood Women’s AFL and Men’s AFL teams.

IAG is the largest general insurance company in Australia and New Zealand, with multiple brands including NRMA, CGU, Swann Insurance and more.

The appointment continues the relationship HSE has with CGU, which most recently worked with the insurer and Collingwood women's AFL club to develop large format street art activations in the Collingwood area,

The campaign showcases the ambition these female players have, with many balancing full-time jobs with a full-time AFL career and celebrates women in the sport.

“We are delighted to be working with IAG whose passion for strategic thinking, creativity and collaborative customer focused work is what any good agency ultimately desires in a client," HSE ANZ general manager Francis Coady said.

Locally, HSE has been working some of the largest brands and sporting codes in the country across sponsorship analysis ad market audits, insight and research, strategy, creative platform development, content (in partnership with Host/Havas), sampling and live activations.

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