Melbourne agency Hardhat Digital has been picked by Melbourne Airport to lead the development of its new website as well as its social and mobile strategy.
The independent agency has won the work – of an undisclosed value – following a competitive pitch.
The airport's current website was developed by Reactive about seven years ago.
Along with developing a new website, Hardhat Digital will be working on how the airport can use technology across devices to improve the customer experience.
Andrew Gardiner, Melbourne Airport's customer executive, said: “Our focus is very much on delivering a superior customer experience and our digital channels play an integral role in this.
“Technology is a part of the airport experience from the moment you think about booking a flight to when you return home, and we need to use technology to improve this experience so we're looking forward to working with Hardhat to deliver this to our customers.”
Dan Monheit, director of strategy at Hardhat Digital, said: “This really is an incredible opportunity. Partnering with Melbourne Airport to help improve the experience of travellers at every step of their journey is the sort of brief you dream about when you open an agency.”
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