Guinness has launched new OOH work which counts down to the celebration this Sunday, in anticipation of St Patrick's Day.
The iconic dark stout takes on a new form to illustrate the number of sleeps left for punters. Lion brand director of premium beer Albertus Lombard said St Patrick’s Day is a big deal for Guinness-loving and beer drinkers everywhere.
"It deserves its own countdown to the big day. It’s a little like counting down the sleeps till Christmas," he said.
With 2.4 million pints of the Irish stout to be consumed in Australia in the lead up to and on St Patrick’s Day, the countdown is on.
The creative will be supported across social and OOH across NSW and VIC.
Credits:
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM & Reprise Digital
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