Guardian Australia’s Director of Commercial Operations, Tereza Alexandratos, and Managing Director Dan Stinton have joined the board of directors of the IAB (Interactive Advertising Bureau).
The local arm of the UK news group is already involved in IAB Australia as members of the IAB Audience Measurement Council
"Guardian Australia will leverage its local and international experience in quality content to make a positive contribution to the Board and local digital advertising," says Tereza Alexandratos, Director of Commercial Operations, Guardian Australia.
Gai Le Roy, IAB Australia CEO, says Guardian Australia has been particularly focused on advocating for a more transparent advertising ecosystem, and increased innovation in digital advertising technology.
“The Guardian has been heavily involved in IAB UK and we see considerable opportunity for Guardian Australia to engage across a broad range of industry shaping activities,” says Le Roy.
“The organisation’s recent experience with the GDPR framework means it will also be well positioned to offer insights and experience to the local industry.”
The chair of IAB, the trade association for online advertising in Australia, is Matt Rowley, CEO of Nine's Pedestrian Group.
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