Growth in advertising food delivery services in Australia

By Chris Pash | 5 February 2020
Getty

The economy is failing to lift off but Australians are still eating out and getting food delivered to home. 

SMI (Standard Media Index) data for 2019 show restaurants increased their investment via media agencies by 7.7% over the 12 months. 

The rise is a stand out in a year where overall agency bookings fell 5.3% to $6.8 billion.  

"Restaurants was one of the fastest-growing product categories in CY2019, prompting SMI to create more detail on the services driving this demand," says SMI in its latest report. 

"The new food delivery trend has been one of those key influences, with new market entrants and existing restaurants advertising heavily to promote these new services. 

"The SMI data shows the outdoor and TV media have been the main beneficiaries of this new advertising." 

food

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