McCain ANZ Foodservice has appointed B2B marketing agency Green Hat to its agency roster following a competitive pitch.
The arm of McCain Foods serves hospitality venues with potato products, vegetables, pizza and snacking solutions.
This appointment is part of a strategic plan to enhance the digital brand.
“We have significant experience and capability in the hospitality sector with current clients including Nestlé, ResDiary and Comcater," says Stuart Jaffray, managing director at Green Hat.
"We are looking forward to deploying the agency’s capabilities and category experience to bring McCain’s CX vision to life.”
Meg Wise, marketing manager at McCain, says she is looking forward to working with the Green Hat team to evolve digital capabilities and deliver best-in-class customer experience.
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