Mobile marketing platform InMobi has appointed Susannah Llewellyn VP of agency partnerships for Asia Pacific, including Australia and New Zealand.
Llewellyn, based in Singapore, will be responsible for driving InMobi’s strategic growth with key media agency partners and holding companies in the region.
She brings two decades of experience, most recently as business agency director at Google, Asia Pacific, for eight years.
Llewellyn was part of the agency ecosystem for more than 13 years, having built multi-market experience during her time at Wavemaker which spanned across six years in MENA and four years in London. This was preceded by a three-year stint at Carat’s London office.
Rishi Bedi, managing director for Asia Pacific at InMobi, said Llewellyn is a seasoned leader within the media industry.
"We are excited to have her lead the agency charter for InMobi across Asia Pacific,” Bedi said.
“Given her vast AdTech and agency background, Susannah is well-positioned to drive our growth in the region through localised go-to-market strategies across our global platforms.”
Llewellyn believes her depth of experience across the media industry including AdTech, agency, and digital marketing will bring valuable insight to her InMobi role.
"I’m passionate about the rapidly evolving media landscape and look forward to leading the regional team as we continue to extend our agency partnerships throughout APAC," Llewellyn said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.