Google launches ‘real-time ads’ in time for Super Bowl

Rachael Micallef
By Rachael Micallef | 21 January 2016

Tech giant Google has unveiled its ’real-time ads’ format just in time for the Super Bowl, as it looks to tap into micro-moments and be part of live events.

The platform enables brands to push out ads in real time to YouTube, along with apps and sites in the Google Display Network. While still in beta, the product's first major test will be when uses it to put out real-time content during the Super Bowl.

In a statement Google says: “To help brands be a part of these conversations in a way that's timely and relevant, today we're opening our real-time ads beta to more brands including, and we plan to roll it out more broadly later this year.

“With real-time ads, brands will be able to instantly run an ad across YouTube, hundreds of thousands of apps, and over two million sites in our Google Display Network with a message that ties directly to the big moment people just experienced live.”

Brands which use the platform will need to pre-plan creative, but it will allow for the ad to be dynamically inserted to pair with micro-moments.

It’s not known when it will be launched in Australia.

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