Telstra and its new agency partnership +61 have launched the first campaign together, for Telstra Satellite Home Internet powered by Starlink, partnering with photographer Nadav Kander.
The work will appear across Australia, with particular focus on remote and regional areas that will benefit the most from this new connectivity solution.
On the first project for +61 and Telstra, the team paired Kander with character designers Odd Studio. The Australian prosthetic specialists, whose experience on films like Prometheus, Alien: Covenant and Thor: Love and Thunder, made them suited to bring the campaign's otherworldly, local characters to life.
Telstra chief marketing officer Brent Smart said just months ago +61 was still an idea and now their first work is in market.
"I love how ambitious, yet simple this work is. And of course it’s beautifully crafted, like everything Micah and his team does. We are just getting started," he said.
Bear Meets Eagle On Fire chief creative officer Micah Walker said "it’s a distinctive campaign that lets Australians in more rural areas know that now there’s something floating around in space, just for them".
This integrated campaign features across OOH, radio, in-store, press, social digital and experiential activations.
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