Sportsbet, Pointsbet, Maccas, KFC, Red Rooster, Sixt, KIA, Carlton Draught, McCain, Bunnings Warehouse, Coles, Host Plus, Industry Super Funds, Sony, Chemist Warehouse, NAB, Ford, Toyota, AAMI, Telstra, Musashi, Ashley & Martin, Steel Blue, Drummond Golf, NIB and Harvey Norman are all returning as Foxtel Media sponsors for the 2024 AFL season.
Three new sponsors - GMHBA, Tradie Beer and Jim Beam - have also joined the line up.
This season will also include more targeted and tactical squeezebacks, a new asset that allows non-AFL partners to integrate into live play, which has become increasingly sought after by brands. Foxtel Media is also offering select Quarter-Time and Three Quarter-Time Naming Rights opportunities for brands.
The Foxtel Group is the sole holder of full digital rights for the AFL, with fans able to watch on Fox Sports and Kayo Sports.
Foxtel Media's director of sports sales and brand partnerships, Martin Medcraf, said the 2023 season was the highest rating AFL season of all time for the Foxtel Group.
"Given how things have started, we’re heading towards another sensational season of sport," he said.
"More excitement and value await players, fans and advertisers alike. Our world class technology across Foxtel Group platforms creates a premium experience for both viewers and brands. Following the success of first NRL round in Las Vegas, our expectations are high, and we’re pumped to create a more exhilarating experience for everyone.”
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