MELBOURNE: Patties Foods is promoting a new range dubbed “Legendary Angus Beef Pies” for Four'N Twenty pies in a campaign launching on Sunday (4 July),
The campaign from Clemenger BBDO Melbourne creative team Julian Schreiber and Tom Martin - the duo behind the award-winning Four’N Twenty Magic Salad Plate - plays on the Scottish heritage of Angus beef.
During their research, Tom and Jules unearthed the fact that in the past, Scots have actually never been welcome on Australian building sites due to their uniform of choice – the kilt.
The TVC takes consumers through a building site populated with Aussie and Scottish builders and highlights the pitfalls of the Scots wearing their traditional dress.
Clemenger BBDO Melbourne executive creative director Ant Keogh said the campaign builds on Four’N Twenty’s sense of humour.
“Four’N Twenty understands their consumers and knows that taking life too seriously is not the way to sell meat pies,” he said.
The campaign will include TV, radio, online banners and point of sale. Mitchell & Partners is Patties Foods' media agency.
See the "Legendary Angus" campaign.
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