Former Unilever CMO John Broome takes the reins of AANA

Arvind Hickman
By Arvind Hickman | 21 August 2017
John Broome joins the AANA next month.

Australia's peak advertising body the AANA has appointed former Unilever CMO John Broome as its new CEO. Broome succeeds Sunita Gloster, who has begun a role at Ten as chief commercial and strategy officer.

Broome has more than 20 years' experience as an in-house marketer at Unilever, Kellogg's and Nestle and was one of the names tipped for the new role.

He provide a deep understanding of AANA members needs and will take up the role in early September.

“As an experienced in-house marketer with a deep passion for the industry, John is perfectly placed to ensure the AANA continues to be fully focussed on the needs of its members,”AANA chairman Matt Tapper said.

“John offers a proven track record leading and influencing people to tell compelling stories and create powerful brands. He is passionate about the role marketing plays in a successful and vibrant economy and keenly understands our profession’s shared responsibility to meet community standards with a high quality and cost effective self-regulatory system.”

Broome said he looks forward to play a role in championing the “highest ethical and professional standards in marketing”.

“In a dynamically changing marketing and media environment, it has never been more important for the AANA to lead from the front with both agility and a deeply held passion for the profession we all love,” Broome said.

“I will continue the AANA’s important work celebrating the crucial role our members play in growing successful businesses and creating highly engaging experiences for consumers in Australia and beyond.”

Outgoing CEO Gloster helped elevate some of the industry's most pressing issues, including media transparency.

Under her watch the AANA also created advertising codes for gambling and evolved the definition for what constitutes advertising.

In her final interview with the trade press, Gloster told AdNews evolving self-regulation and having a constant dialogue with members is a critical part of the role.

“Developing a reasonably informed position and maintaining the confidence of the members on so many fronts was challenging but, ultimately for me, incredibly rewarding,” she said.

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