Former Kinetic Global COO Nick Parker has joined Australian outdoor media media verification adtech Veridooh as global president.
Parker, working with the co-CEOs Mo Moubayed and Jeremy Yang, will be responsible for driving expansion into key new markets.
Parker brings more than 35 years of OOH experience, the majority of which he spent within WPP.
For the past 10 years, he was global chief investment officer and global chief operating officer within Kinetic Worldwide, overseeing more than 350 staff and responsible for client OOH investment of more than $2.5 billion.
Since leaving WPP Parker founded Go2OOH Consultancy. In 2023, Parker received the World Out of Home Organisation Lifetime Achievement award.
"I have always been clear that I want to work with companies that will drive OOH growth and increase the client experience. Veridooh’s vision for a more trusted, automated and data-driven OOH ecosystem ticks all the boxes for me," Parker said.
“OOH is going through a huge renaissance right now, with the digitisation of inventory happening with breathtaking speed.
"Now is the time for OOH to double down on this momentum by implementing tech-enabled tools that have become standard in other channels, specifically automation and verification.
"This really is mission critical for the OOH industry. Delaying implementation means that the channel will struggle to ever break out from the 4% of global ad spend it currently commands.
"Let’s change that. The Veridooh platform will be a seismic shift for OOH when implemented across the board.”
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