Former AJF co-owner Josh Stephens and creative director George Freckleton have launched a new advertising, brand and marketing consultancy, Joint Effort Creative.
Stephens and Freckleton’s careers spanned agency networks Y&R, George Patts and Clemenger Group before helping AJF become one of Australia’s largest independent creative agencies.
Stephens said building a successful agency with his partners and the people at AJF was a remarkable experience.
"We had a great time working on big brands with wonderful clients and fantastic suppliers. Now it’s time to get that buzz back," Stephens said.
“Joint Effort is about experienced creatives working directly with likeminded clients. We help bring together only the skillsets required to get the best results. No layers. Nothing unnecessary. Just smart people working together with clear shared objectives.”
Freckleton agreed and said "that sounds great. I’m in.”
Stephens called time on AJF in December 2022, whilst Freckleton departed in November 2023.
The creative duo are highly awarded including international wins at Cannes among numerous local awards.
During their careers Josh and George have worked with leading organisations including Bega, Target, CUB, Lion, GMH, Remedy Drinks, iSelect, Mazda, Nintendo, Catch, Specsavers, Simply Energy, Cobs, Bendigo Bank, Jodi Lee Foundation, Australian Defence Force, Coles, Visit Victoria, Cadbury, Cricket Australia, Australian Federal Government and the AFL.
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