The Cannes Lions Festival of Creativity kicks off on Saturday, so AdNews takes a look at the five must-see sessions of adland's pivotal event. We'll also be on the ground so keep an eye out for all the top news straight from Cannes.
How risk-taking ads helped Justin Trudeau become PM
Canadian Prime Minister, Justin Trudeau, might be known as the best looking world leader in politics right now. But he nearly wasn’t – leader that is. Hosted by Bensimon Byrne CCO, David Rosenberg, this session is especially topical given the upcoming US and Australian elections.
Make Some Room: Transforming Creativity Through Access
Diversity has cropped up as a major issue in the advertising industry, with several sessions dedicated to talking through it at this year’s festival. But this keynote, hosted by SapientNitro and Prettybird, sees a raft of industry leaders look at why under-represented groups need a role in advertising and how the industry can let them in.
Grey 10th Annual Music Seminar: Do Not Go Gentle
In this session, Grey London chairman and CCO, Nils Leonard, will chat to music legend, Iggy Pop, on punk, culture and innovation. Be sure to elbow your way through the crowds for a seat at this one.
Kevin Plank and David Droga: From Underdogs to Game-Changers
This session will see Kevin Plank, founder of Under Armour, and David Droga, founder of Droga5, explore the one thing they both have in common beyond award–winning work together: starting out as an underdog and becoming a real contender.
Beyond the Big Screen: The Future of Storytelling in Hollywood
Hosted by Publicis Groupe, this session sees chairman and CEO, Maurice Levy, interview producer, Harvey Weinstein, on what the bridge between Madison Avenue and Hollywood looks like for the future of film-making.
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