Fairfax Media has admitted that it has to get better at understanding advertisers.
The media group has appointed Ben Gunn to the newly created role of head of business development and commercial partnerships.
Fairfax Media commercial director for Australian publishing Tom Armstrong said the role was created so Fairfax could better understand its advertising partners.
“We need to focus on understanding our advertising partners better,” he said. “The media landscape is changing enormously and we need to build even stronger relationships with our agency partners and become experts in their business.”
Gunn will leave his post of national trading director to take up the new role, with Gunn's old post to be filled by agency group director Paul Bates.
Bates will be responsible for agency trading and will work closely with Gunn to drive new opportunities for agency groups.
Gunn will be tasked with finding new directions for ad sales growth, together with growing its agency trading business.
He will lead a team, including Bates, which will be responsible for finding new ad sales opportunities across all platforms.
Both Bates' and Gunn's appointments are effective immediately.
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