Fairfax boosts regional media with investment in print and digital

Rosie Baker
By Rosie Baker | 2 August 2017

Fairfax is showing its commitment to local and regional content with the revamp of its local property titles as part of its Australian Community Media (ACM) arm.

It is relaunching the Domain branded property assets circulated with the Newcastle Herald and Southern Highland News as glossy magazines rather than newsprint stock as a move toward a more premium feel across its regional assets.

The revamp is the first in a number of investments Fairfax is making in ACM assets over the coming year including new digital products, refreshed websites and more print upgrades.

ACM is also targeting media agencies with a Media-i campaign to raise awareness of its 7-million strong audience across print and digital in regional Australia.

ACM has four core audience segments - Regional Daily, Regional Non-Daily, Suburban and Agricultural and 150 regional newspapers and online sites, including The Examiner in Tasmania, which recently turned 175, and The Courier in Victoria, which is celebrating 150 years in Ballarat.

ACM commercial director Rodney House, says the investment in ACM is “is about ensuring we continue to place our advertisers’ messages everywhere their regional customers are looking - and that’s in the proudly local media brands they trust.”

It has also recently revamped its AdCentre online portal to make buying and planning regional media across its assets more accessible.

“The ACM AdCentre has transformed the way we present our brands, our creative ad solutions, our journalism and our audiences to the market nationally,” says House.

AdNews is running a regional marketing feature later this year – have something to share? email adnews@yaffa.com.au with stories, case studies or initiatives that may be relevant and show how regional media is thriving. If you'd like to advertise your assets alongside the feature in print or online please contact PaulCarroll@yaffa.com.au

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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