Facebook on the hunt for new MD

Sarah Homewood
By Sarah Homewood | 29 June 2015
Facebook ANZ managing director Will Easton

Facebook Australia is hunting a new managing director after the announcement that current MD Will Easton is taking on a bigger and a newly created role of head of emerging markets for Asia Pacific.

To be based in Singapore and reporting to Dan Neary, vice president, APAC for Facebook, Easton’s responsibilities will cover some of the larger emerging markets including India, Indonesia, Philippines, Vietnam and Thailand. He will start mid-August. 

Easton’s remit will focus on building and scaling the company’s solutions and offerings across Facebook’s family of applications and services for high growth markets. He will work closely with the local teams, key brands and clients.

“The emerging markets across Asia Pacific are arguably one of Facebook’s biggest opportunities in relation to delivering against our company mission of connecting the world," Neary said.

"Will has done a fantastic job building our Australian and New Zealand business and will bring a huge amount of experience and value in his new role as head of emerging markets,”

Easton, who has held the top job at Facebook for nearly three years, has been responsible for driving growth across the Australian and New Zealand Facebook business.

Easton said Facebook, which reaches more than 11 million Australians each day, has a talented local team who are well positioned to take the business in Australia and New Zealand to its next stage of growth.

“Moving forward, the opportunity to lead Facebook’s growth in one of the most dynamic and exciting regions in the world is a ‘once in a lifetime opportunity’ which I’m really excited about taking on.”

It is unclear when a replacement for Easton will be named.

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