EssenceMediacom has retained Mable, a technology company that connects people with disability and aged care support Mable, following a competitive pitch process.
The account will continue to be serviced out of Sydney led by client partner Daniel Morgan.
With the aged and disability category experiencing extraordinary growth, Morgan’s team will be responsible for driving integrated media solutions to help Mable deliver marketing breakthroughs in the new communications economy.
Guillaume Papillon, head of marketing and communications at Mable, said EssenceMediacom impressed the leadership team with their thorough understanding of the needs of people with disability, older people and support workers.
“Our customers are so diverse and everyone’s vision of independence is unique, so we had an interesting challenge to solve with our media approach," Papillon said.
"We needed to find a way for our brand to resonate with our breadth of audiences, while effectively engaging with the right segments.
"We look forward to collaborating further with EssenceMediacom in positioning Mable as a category leader, focused on delivering better outcomes for people who provide and receive support in Australia.”
Pippa Berlocher, CEO at EssenceMediacom Australia, said the agency is delighted to be continuing the long-standing partnership with Mable.
"As a purpose-driven business that improves people’s lives, it’s one that we feel very passionate about," Berlocher said.
"The pitch was a wonderful opportunity to demonstrate our Breakthrough process, including our insights, data-led strategy and planning capabilities.
"We now look forward to working alongside Mable to bring this to life, so we can continue to create meaningful connections for our audience.”
Disability is a key focus of GroupM and EssenceMediacom’s wide-ranging Diversity, Equity, and Inclusion strategy.
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