Elmwood Melbourne, following a management buyout earlier this year, is hitting the refresh button and rebranding to "the thrills".
the thrills, headed by managing partners Rick McEvoy and Kate Richardson, is a creative agency on a mission of collaboration, curiosity, and fearless creativity.
“Our name and the brand speaks directly to why the thrills does what it does; it’s that feeling when an idea just works. When creative goes from ‘looks good’ to ‘look out world’. From ‘sounds nice’ to ‘sends shivers’. From ‘that’s wonderful’ to ‘that’s the one’ The kind that gives you goosebumps,” says Kate Richardson.
“We wanted a brand that better defined us and captured the power design has to elicit different emotions. Something electric, unexpected and above all effective. We call it the thrills. And we seek to feel it every day. And that’s why we love what we do.”
Rick McEvoy: “With a mission that endlessly inspires our whole team, reflects why we do what we do and how we partner with our clients. We’re excited about our future and this brand-new chapter for all of us.
“We’ve seen the pandemic really drive a shift towards loving local, and with our new brand we feel we can really capture our team’s independent spirit and better partner with our local clients.”
The last few years have seen the team hit plenty of highs under the artistic leadership of creative directors Paul Greskie and Bianka Voigt.
Cients include Carman’s and Dairy Australia. Roll’d has been launched into Coles and smiles brought to Australians through Allen’s lollies
Bianka Voigt: “Our focus now is on our ever more creative future, continuing to deliver effective work for our clients and championing our team to be fearlessly creative, every day. And that’s so exciting.
“We’re a curious bunch and give it our all on projects big and small. With this rebrand we are better positioned to deliver a future for our studio that's filled with electric ideas and the kind of creative that gives you goosebumps."
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