In a video interview with AdNews, Ikon Communications agency director Ellie Rogers has argued that in a rapidly evolving media environment, smaller agencies are best positioned to cope with change.
She spoke with AdNews editor-in-chief Paul McIntyre at the 2012 Media Federation Awards in Sydney.
| 3:36PM |
"Nice idea. Lot of money blown if it clouds over, though." Linda on Luna Corona |
| 3:04PM |
"This award is clearly about real disruption.
DDB fundamentally changed their client's position in the market..." Joe Cincotta on What it takes to win a ... |
| 2:57PM |
"Nice, but the moon is out of scale to the bottle. Or vice versa." Bob on Luna Corona |