In a video interview with AdNews, Ikon Communications agency director Ellie Rogers has argued that in a rapidly evolving media environment, smaller agencies are best positioned to cope with change.
She spoke with AdNews editor-in-chief Paul McIntyre at the 2012 Media Federation Awards in Sydney.
"Nice idea. Lot of money blown if it clouds over, though."
Linda on Luna Corona
"This award is clearly about real disruption.
DDB fundamentally changed their client's position in the market..."
Joe Cincotta on What it takes to win a ...
"Nice, but the moon is out of scale to the bottle. Or vice versa."
Bob on Luna Corona