Effing effective: DDB, Havas and McCann bring home the bacon at Cannes

By AdNews | 17 June 2014

Australian ad agencies dominated the creative effectiveness awards at Cannes with work for McDonald's, V/Line and Virgin Mobile winning Cannes Lions for DDB, McCann and Havas respectively.

Guilt Trips for V/Line put the first Cannes 2014 run on the board for McCann Melbourne following the runaway train that was Dumb Ways last year and took the Grand Prix.

Australia Day for McDonald's did the trick for DDB while Brad's brother Doug Pitt helped Virgin Mobile punch above its weight securing a coveted lion for Havas Worldwide Australia and One Green Bean.

All in Australian work made up three of the seven Lions awarded. UK agencies also took three Lions (Expedia, Ogilvy & Mather; Lurpak, Wieden + Kennedy and Depaul, Publicis London) while Dove Real Beauty Sketches did the job for Ogilvy Brasil.

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