Ad verification firm DoubleVerify (DV) has launched a new division to support digital publishers.
The unit will spearhead DV’s direct relationship development with the publisher community, and will lead product innovation efforts to help publishers maximize revenue yield from their high-value inventory and reduce friction with buyers.
“This division allows us to work even more closely with publishers to better understand their challenges,” DoubleVerify chief operating officer Matt McLaughlin says.
“Our goal is to offer publishers the right set of solutions that will enable them to accurately track revenue and gain clarity into how their inventory is perceived by digital buyers. In doing so, we can help publishers optimize performance, as measured by inventory yield.”
DV’s new publisher division features more than 60 employees globally across insights, R&D and engineering.
The insights team will guide publishers on how DV’s offering will let them combine data automation, campaign performance, media quality insights and delivery optimization in one place.
“Now, more than ever, it’s important to support publishers creating high-quality content,” McLaughlin says.
“We want to offer publishers transparency and actionable insights to manage and drive yield. To do so, we need to work hand in hand together – educating our partners on how our technology can help overcome obstacles and support growth, and incorporating their feedback.”
DV currently serves over 110 publishers.
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