Programmatic marketing company Crimtan has appointed a new sales leadership team, led by Lauren Crosby as commercial director for Australia and New Zealand.
Crosby is responsible for building and leading Crimtan’s ANZ commercial team to grow the business across direct and contracted clients and agencies.
She was previously head of client services for JAPAC at Crimtan.
"Her knowledge and expertise in the ad tech space will help clients maximise their marketing budgets for optimum performance," said commercial director JAPAC Joshua Wilson.
Crosby said she's privileged to work with an incredible team.
"I look forward to bringing that knowledge and expertise as we expand our relationships with brands to build efficient marketing campaigns across the entire customer lifecycle journey," she said.
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