Left brain-right brain is so 20th century. The marketing and media industries have got it very wrong – people make brand decisions on emotion and intuition and the thinking bit happens later. BrainJuicer's John Kearon explains why with the work from a Noble Prize winner on economics and behavioural science as backup. Here's part of Kearon’s address to the Global Marketer Conference in Sydney on the new establishment-shaking science.
http://brightcove.com/3443061621001
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