Communications tops most in-demand soft skills

By AdNews | 1 March 2024
 
Adam Gregory.

Communication has topped LinkedIn’s most in-demand soft skills list across all countries in APAC, including Australia, according to LinkedIn’s latest Workplace Learning Report,  

LinkedIn’s recent survey of Australian hiring managers revealed that internal mobility is also becoming increasingly important in attracting and retaining top talent within organisations, with 39% of leaders identifying career progression opportunities as their key priority this year.

Almost one-third (35%) of Australian hiring managers consider an individual's potential for growth and ability to learn as the most important factor when evaluating internal and external candidates.

A third (33%) of hiring managers see career growth opportunities as key to retaining top talent, along with competitive salary and benefits (46%). 45% of Australian employers believe that highlighting opportunities for career advancement and increasing internal mobility are the top two ways to attract talent.

Communications specialists are among the top 10 skills most in demand in 2024, according to recruiters Hays.

Adam Gregory, senior director, ANZ at LinkedIn Talent and Learning Solutions, says investing in people’s growth is no longer a perk but a strategic imperative, considering that workforces are the driving force behind companies’ success in an era being shaped by AI.

“In the past year, the narrative was dominated by technological advancements and the integration of AI into business workflows. Now we are witnessing a pronounced shift towards skills – both technical and soft skills – to thrive in the era of AI," he says.

“Communication is currently the most in-demand soft skill in Australia, as AI tools allow professionals to focus on uniquely human tasks such as communication, building relationships and collaborating with others.”

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