CommBank staff star in campaign

SYDNEY: Commonwealth Bank is continuing its "Determined to be different" campaign with the

release of TVCs that feature actual bank staff.

The first of five TVCs will roll out on FTA networks and online from Sunday 25 July, and

features Janet Hoon, a Commonwealth Bank personal relationship manager from the Chatswood

branch.

"We want people to know that we’re committed to excelling in customer service, therefore

who better to star in our new ads than those who deliver on our Customer Service Promises

each day?" Commonwealth Bank chief marketing officer, Mark Buckman, said.

The campaign, created by Goodby Silverstein and Partners, uses the same black and white

signature treatment as the TVCs (directed by Jean Pierre Jeunet) which were launched last

month.

In total, five bank employees will star in separate TVCs to be rolled out in coming

months.

Media buying is being handled by Ikon Communications.

SYDNEY: Real Commonwealth Bank staff are the stars of the brand's latest high profile ad campaign.

The first of five TVCs will roll out on free to air networks and online from Sunday 25 July. They feature Janet Hoon, a Commonwealth Bank personal relationship manager from its Chatswood branch.

"We want people to know that we’re committed to excelling in customer service, therefore who better to star in our new ads than those who deliver on our customer service promises each day?" Commonwealth Bank chief marketing officer, Mark Buckman, said.

The campaign, created by Goodby Silverstein and Partners, uses the same black and white signature treatment as the first phase of the campaign - directed by Jean Pierre Jeunet and launched last month.

In total, five bank employees will star in separate TVCs to be rolled out in coming months. Media buying is being handled by Ikon Communications.

Watch the first Commonwealth Bank TV spot.

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