Determined - Janet Hoon
| Advertiser: | Commonwealth Bank |
| Creative Agency: | Goodby Silverstein & Partners |
| Added: | 23 July 2010 |
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Media Agency:
Ikon CommunicationsCommonwealth Bank will launch a new TV campaign on Sunday 25 July, the first of five that will feature the bank's employees.
The TVC stars Janet Hoon, personal relationship manager at the Chatswood branch, and emphasises Commonwealth's promise to return customer calls in a timely manner. It will screen across free-to-air television nationally.
Goodby Silverstein & Partners were responsible for the creative and the campaign will be supplemented by online advertising, including pre-rolls.
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