Coles has asked a group of broadcasters to take part in a confidential pitch for popular station Coles Radio.
The underlying thrust of the pitch is to find a way to make advertising more targeted.
The supermarker group, which currently uses NOVA to run its radio, wouldn't reveal details of the pitch.
“We’re really proud that we have a radio station that is loved by our team members and our customers and we’re always looking at how we can deliver more personalised experiences for our customers and unlock opportunities for our suppliers to communicate through our high reaching channels like Coles Radio," said a Coles spokesperson.
Coles Radio is a top five commercial radio DAB+ station brand.
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