William Hill has confirmed that Clemenger BBDO Sydney has been appointed to handle all of its creative services.
The news comes as the UK company announced its betting brands, Sportingbet, TomWaterhouse.com and Centrebet will be merged and will operate under the William Hill name across Australia.
Clemenger BBDO Sydney was already handling the creative account of Sportingbet and Centrebet. Fenton Stephens was the appointed creative agency on the TomWaterhouse.com brand.
“Warren Hebard head of brand and acquisition at William Hill, said: “We have great ambitions for the brand within Australia and have been extremely impressed by the way in which Clemenger BBDO Sydney has shared those ambitions. We are excited to be partnering with them and congratulate them on an impressive pitch process."
The agency has already starting working on the launch campaign for William Hill which will come to market in the coming months.
Clemenger BBDO Sydney executive creative director, Paul Nagy, said: “We are extremely proud and excited to be partnering with such an iconic global brand and look forward to laying the foundations for its competitiveness within the Australian market.”
IPG Mediabrands' media agency UM will be handling William Hill's media buying account. It has been running the media accounts for Sportingbet, TomWaterhouse.com and Centrebet since mid 2013. It at first had just two of the brands, but then won TomWaterhouse.com from MediaCom.
AdNews reported this morning that the long-mooted axing of the Sportingbet, TomWaterhouse.com and Centrebet brands into a merged business operating under parent company William Hill's name had been confirmed.
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