Western Australian independent agency Bonfire has partnered with charity Cancer Council WA.
Bonfire will apply its performance marketing methodology to Cancer Council's initiatives which raise life-saving funds, including Australia’s Biggest Morning Tea in May and June, Dry July, and Daffodil Day in August.
Alex Gavalas, partner and senior advisor at Bonfire, said the organisations are united by shared values and culture, mirroring each other’s dedication to work-life balance and long staff tenure.
"These similarities, and our support for their cause, has laid a foundation for Bonfire’s expertise and data-driven performance marketing to shine," said Gavalas.
With 25 years’ experience in performance marketing, Bonfire was chosen for their ability to deliver measurable ROI through data-driven strategies.
Samantha Collender, Cancer Council WA’s marketing and communications manager, said the company was impressed with the way the Bonfire team understood its mission and demonstrated their ability to increase the visibility of its services.
"Our feelings were solidified when we saw a clear alignment between Bonfire’s values and ours,” said Collender.
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