Many in our industry live and breathe advertising, creativity, media or technology. For some it’s a nine-to five job, but much like doctors and police are never off-duty, you could argue that no profession is contained within the working week anymore. Is it fair to assume that those in the creative fields must have extra-curicular creative pursuits?
From photography and novel writing to composing music, entrepreneurial film side-projects and other arty or foodie endeavors, the list of creative pathways is only limited by the imagination.
Is it a must to also be working on a side project? Do those that do more creative things ‘outside of advertising’ have more skill and imagination to make better commerical creatives? Are those so bursting with creative juices that it spills beyond the day job and splashes into other parts of their life better at coming up with the brand gold? Is it important? Can you be a true creative, have a hardwired creative mind and leave it at the office door?
We speak with executive creative director Ogilvy Brisbane Phil Nobay; digital communications manager Schwarzkopf Lauren Gooch; CEO at Loud Lorraine Jokovic and co-founder Archibald / Williams Bram Williams. Check out AdNews in-print to see what they thought.
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