Media agency Bohemia’s brand relaunch and commitment to "move people through handcrafted memorable media" has been heralded a success by media industry leaders across Sydney and Melbourne.
The agency’s new positioning was unveiled at a series of roadshows, dubbed Boshows, in Sydney and Melbourne over the past few months in front of more than 100 industry partners.
The roadshows focused on highlighting Bohemia’s new positioning, with the agency using a combination of intelligence and intuition to move people through handcrafted memorable media.
Bohemia CEO Paul Hutchison worked closely with media partners, industry consultants, staff and clients in the lead-up to the refresh, to help redefine Bohemia for the future, and re-state how the agency would help clients and brands grow.
“We cannot move people through handcrafted memorable media without the expertise and passion of our media owner partners,” said Hutchison.
“Transforming how the media agency community collaborates with partners is critical to us, in terms of meeting our clients growth ambitions as well as ours and those of our media owner partners.
"Lifting the lid on our clients and our business, agreeing how we will work together, and making 11 firm commitments to the levels of service and behaviours our partners can expect of us are all parts of becoming the market’s best agency partner - and that's the goal I have set our Bohemia team.”
Seven West Media national sales director, Natalie Harvey, said: “Bohemia's new positioning of moving people through handcrafted memorable media was music to my ears.
"It’s the perfect balance of creativity, performance, and technology, but most importantly, it’s underpinned by a deep understanding of clients’ business challenges."
ARN Sydney sales director, Kate Blakeley, said: “Having that time with the Bohemia team to be intimately taken through its ‘Boshow’ was an experience we rarely get from the market.
"Within their upfronts, Bohemia went a step further, to provide its partners with the opportunity to connect with targeted clients (beyond the brief) with thought starters around how media owners can help drive bigger business outcomes into 2023."
oOh! Boutique & Independent Agencies Direct national head of sales, Tim Elder, said: “As a valued partner of oOh!’s, we’re excited to see this confident, forward step in Bohemia’s approach to solutions for their clients and brands. I have no doubt this collaborative and humanised approach will create better audience connections and lead to a new era of success for Bohemia.”
Sports & Entertainment Network general manager - Agency and Key Clients, Tamina Muir, said: “It was great to have Bohemia in to share Boho’s vision of their new ethos and systems they are putting in place to get the very best results for clients.
"It was extremely helpful to hear exactly how, as content producers, we can best collaborate to help in that vision."
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