Clear Skincare has appointed Enero Group agencies BMF and Orchard to its creative and digital accounts, following a competitive pitch.
Orchard and BMF, as Clear Skincare’s first appointment of both a creative and digital agency, will oversee the development and launch of a new brand platform and evolve digital and customer experience for the 95+ clinics across Australia and New Zealand
Andrew McInerney, general manager of Clear Skincare says partnering with BMF and Orchard as one creative team is a key part of digital growth strategy and brand revitalisation.
"With complementary, yet specialised areas of expertise in the creative and digital space, we are excited to see the Orchard/BMF team build upon the connection from brand to CX across the entire customer journey," he says.
Richard Woods, general manager of BMF, says the team is excited to be partnering with Clear Skincare in the next phase of its brand growth.
He can’t wait to get started on helping Clear Skincare to develop a "long Idea".
"Working as one-team with Orchard will make it easier to communicate through every touchpoint and showcase the power of a Long Idea in delivering business results," says Woods.
Wai Kwok, CEO of Orchard, says partnering with Clear Skincare is an opportunity to create value through meaningful connected experiences.
"And we’re excited to partner Clear Skincare and BMF to create genuine value and growth through a mix of digital platforms, content, and social outreach to further differentiate the brand," says Kwok.
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