Bench Media Group has launched an auditing and consulting service, Bench Blueprint, which provides a review of the effectiveness and efficiency of how advertisers are managing digital marketing.
Bench Blueprint is a three-step analysis that looks at the technology, channels and data used to reach a brand’s defined target market. Through reporting and attribution analysis, it lines costs versus returns and suggests alternative approaches that may deliver significant incremental returns at a lower cost.
Shai Luft, COO and co-founder of Bench, says the agency launched this bespoke service as it has been approached by several advertisers asking Bench to independently evaluate their current campaigns.
"Many advertisers are seeking a second opinion on whether they have the optimum strategy and campaign in market and as its potentially such a complex supply chain they feel more assured utilising the services of a specialist for an objective expert opinion on how things are working and whether there is scope for greater efficiencies," he says.
“In building Blueprint, we have drawn on the breadth of expertise and experience that lays within the company in terms of data analytics and privacy management, technical integrations, attribution modelling, analytics reporting, adtech and martech technology and media trading capabilities.
"We have always adopted a technology agnostic approach and have established countless data and media partnerships to run the most efficient campaigns, so we are well-versed in that space, including high-complexity setups requiring technology beyond Meta and Google for example."
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