Travel Associates has appointed full-service independent agency BCM Group as its digital and performance agency of record, following a competitive pitch.
The company has an Australia-wide network of more than 100 offices and was recently voted Travel Agency of the Year 2019 at The Travel Awards.
Travel Associates general manager brand and marketing Anna Burgdorf says BCM proved it understood the industry and brand's needs.
“The travel industry is incredibly fast-paced and competitive, and clients are looking for the best possible service when it comes to designing their leisure travel," Burgdorf says.
"It’s essential for our boutique brand to connect with clients through the right channels, at the right time, ensuring their journey is seamless from first contact to booking their next amazing travel experience. The team at BCM understood, and rose to, the challenge we set out to reach premium travellers.”
BCM Group managing director and partner Phil McDonald welcomed the new client to the agency.
“The team at Travel Associates made it clear from the outset that they wanted to find new, innovative ways to connect with the premium traveller and build on their extremely loyal customer base.
"It was the perfect opportunity for us to bring our unique approach to data analytics, smart integrated planning, and optimised digital media and content.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.