Bank Australia has appointed Common Ventures as its creative agency of record, following a competitive pitch.
Common Ventures will lead the bank’s campaign strategy through all communication channels and be responsible for all creative output for the brand.
Bank Australia is a customer owned bank that exists to inspire and empower customers to use their money to create a world where people and the planet thrive.
Known as the bank with “clean money”, Bank Australia does not loan to industries that do harm, such as fossil fuels, live animal exports and gambling.
It is the first bank in Australia to have its deposit and home lending products certified 'responsible' by the Responsible Investment Association of Australasia, and through its Impact Fund, directs 4% of after-tax profits to projects that help people and the planet.
Bank Australia head of marketing Nicole Hunter says Common Ventures’ strategic thinking, common goals and creativity were a stand-out in the pitch.
“The Common Ventures team demonstrated they have the right balance of head and heart to be the ideal creative partner for Bank Australia," Hunter says.
"We are thrilled to be working with Common Ventures to inspire even more Australians to use money as a force for good."
Common Ventures creative director Jane Burhop says the agency is looking forward to working with the "purpose-led" business.
“Working with the Bank Australia team has been thrilling due to the collective passion to build a more responsible banking sector, resulting in an improved society with future focused priorities," Burhop says.
"The whole team at Bank Australia sees the impact that sustainable economies can have on the world – and we are excited to educate Australia about the difference Bank Australia’s values and money can make.”
Common Ventures managing director Brian Merrifield says while pitching via video during the COVID-19 was a different experience, the agency showed it shared the same ethos and work ethic with Bank Australia.
“We're excited to show Aussies that they can effect change more easily by putting their money with Bank Australia, a bank that actually cares about Australia's future,” Merrifield says.
The appointment is effective immediately.
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