Digital entertainment and media platform Azerion has announced the APAC launch of its data and technology arm, Performance by Azerion.
Azerion’s team of full funnel specialists are able to offer customised strategies and curated audiences, assisted by Azerions proprietary DMP.
Combining their creative expertise with data captured from unique browse, search and social activities, along with contextual data, Performance by Azerion captures 90 billion monthly data events to identify and build bespoke audiences in real-time.
The Azerion datasphere can scale niche or cookieless audiences too, and with data refreshed every two hours, brings live audience insights into targeting strategies.
Georgia Woodburne, MD at Azerion JAPAC, said it is more important than ever that advertisers work with trusted partners that deliver competitive outcomes.
“Clients are seeking to maximise revenue through media and technology, and this is what Performance by Azerion will strive to achieve,” said Woodburne.
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