Independent full-service agenc Awaken has been appointed the Australian media and social media management agency for new-to-market automotive brand Chery Motors Australia.
Awaken will be responsible for all media work, including its launch campaign, while also managing its social media accounts.
Chery Motors is a Chinese automotive brand, founded in 1997. It has since established R&D centres in China, Germany, the US and Brazil, and launching in Australia this month with its first vehicle: the OMODA 5.
Chery is the first passenger car company in China to export complete vehicles, CKD parts (a product delivered in parts and assembled at its destination), engines, manufacturing technology and equipment to the global market.
Chery Motors Australia brand manager, Andrew Haurissa, said: “We are thrilled to be working with the Awaken team. From the start of the pitch process, we were immediately impressed with Awaken’s use of data and AI in all areas of strategy, planning implementation and reporting - it was analogous with how we operate as a brand and a business.
"We were impressed with the strength of the Awaken team, particularly their creative and strategy skills. As an iconic Chinese brand looking to launch in Australia, we needed to partner with an agency that demonstrated a deep understanding of the local market - we have found that with Awaken.”
Awaken founder and CEO, Chris Parker, said: “It’s not every day that you have the opportunity to help launch a globally recognised brand into the Australian market.
"With international support, backing and products that are internationally acclaimed, we’re incredibly excited to help shake up the local automotive market with Chery’s range of vehicles, offering innovative technology and affordable elegance."
The win comes on the back of a successful period for Awaken, including being ranked at number 33 fastest-growing Australian business in the AFR’s Fast 100 in November last year. Awaken recently announced its acquisition of digital marketing agency Agnes Media.
The agency secured a number of clients coming on board in 2022 including; Visit Newcastle, Adora Fertility, whiskey brand Proper 12, tool provider Husqvarna and McCarroll’s Automotive Group.
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