Australians want a cap on political advertising

By Rebecca Chambers | 12 November 2014
 

Australians think that the media and big business have too much power in politics and given the opportunity many Australians would put a cap on political advertising and donations, according to research launched today by the Museum of Australian Democracy.

The survey was conducted in conjunction with the Institute for Governance and Policy at the University of Canberra and it found that older generation Australians would like to limit spending on political advertising. According to the study, this would mean that parties and candidates would be limited in how much money they can spend on election campaigning and how much they can accept from donors.

The research also revealed that Australians were engaging with politics in different ways, with nearly half of the ‘Builders’ generation, born between 1925 and 1945, surveyed claiming to engage with politics on social media. Gen Y and Gen X both had the highest rates of social media engagement.

The survey found that ‘Builders’ and ‘Boomers’ were concerned that the media focused too much on personalities and not enough on policies when it came to reporting on politics.

Professor Mark Evans, director and professor of governance at the Institute for Governance said in a statement: “The survey shows some remarkable similarities in some of the views on politics between generations but stark differences in the way they engage. The survey shows that younger generations are as engaged with democracy as our older generations but they engage in entirely different ways.”

 

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