Australian wine brand [ yellow tail ] has appointed independent creative agency isobel brand strategy and creative agency for the UK market.
The wine, owned by the Casella Family Brands,was founded in Australia in 2001 by John Casella, and has grown to become one of Australia's leading wine exports.
‘We have been on the hunt for the right kind of creative agency partner for [ yellow tail ], one that combines brand strategy and creative expertise," said Kevin Chinn, marketing mirector of Casella Family Brands Europe.
Paul Houlding, founder & CEO at isobel, said [ yellow tail ] is a fantastic brand, that has grown impressively in the UK and around the world.
"We now see huge potential in future growth for the brand and we are thoroughly looking forward to being part of that journey with the Casella team," he said.
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