Australia wins one Silver and five Bronze Mobile Lions

By Paige Murphy | 21 June 2019

Australian agencies have scooped six more Lions in the Mobile category on day four of Cannes Lions International Festival of Creativity.

CHE Proximity picked up a Silver Lion and Bronze Lion in the category for its work Safety Hub for NRMA.

The work has already taken home one Silver for Creative Data and one Bronze for Creative Strategy.

Leo Burnett Sydney won its first Lion for the week, taking home a Bronze for its work Powershare for Samsung.

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Clemenger BBDO Melbourne also won a Bronze Lion for its work Naughty or Nice Bauble for Myer.

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VMLY&R has also scored Bronze for its work McDonalds McPickle for McDonalds. The agency 

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DDB Sydney has won a Bronze for its work Polo Unfail for Volkswagen.

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There were 866 entrants for the Mobile category, of which 102 made the shortlist. Australia had 33 entrants with seven works making the shortlist ten times.

This year Australia has 944 entries in the Cannes Lions International Festival of Creativity, compared to 1,047 in 2018 and 1,447 entries in 2017.

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