APN News & Media rebrands to reflect transformation

Rosie Baker
By Rosie Baker | 4 May 2017

APN News & Media (APN) is changing its name to Here, There & Everywhere (HT&E) to reflect its business transformation away from print and its repositioned portfolio of media assets.

It's designed to demonstrate more strategic and integrated collaboration across its radio, outdoor and digital assets.

The new name encompasses its Australian Radio Network (ARN), Adshel, Conversant Media, and Emotive companies, and was presented today at the company's annual general meeting.

HT&E will replace the original name which stood for Australian Provincial Newspapers. It marks the end of the company’s association with print media after it sold its newspaper assets to NewsCorp last year. The brand name, strategy and positioning were developed by Bohemia. Yolo worked on the brand design.

HT&R Brand replaces APN News & Media

CEO and managing director, Ciaran Davis, says: “HT&E represents our new direction, as we move from being a holder of media assets, to a tier-one media business, uniquely placed in the media market. It’s not simply a new name and logo, it encapsulates a better proposition for our audiences, advertisers and shareholders.

“This is the first time that a media company in Australia will bring together the critical “away from home” channels of radio, outdoor and digital – enabling advertisers to better engage, influence and drive audience behaviour as we connect and interact with them, wherever they are.

The company will remain listed on the ASX under the ticker HT1. It has assets in Australia, New Zealand and Hong Kong.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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