Amobee teams up with Twitter in new ad partnership

By AdNews | 20 October 2014

Mobile advertising tech company Amobee has teamed up with Twitter to become an official marketing platform partner.

As a result of the new partnership, Amobee will feature alongside the likes of Kenshoo, Salesforce ExactTarget Marketing Cloud, AdParlor and Adobe Media Optimizer in offering technology and expertise allowing marketers to reach their marketing goals with Twitter advertising.

The global firm, which has offices in Sydney and Melbourne, says it offers "end-to-end mobile ad solutions and services" for advertisers and publishers. Its CEO Mark Strecker, said the Twitter deal marks an important milestone in the company’s evolution to offer a more advanced “cross channel digital marketing technology platform” for advertisers.

Coinciding with the news, Amobee has also launched a targeting engine to analyse the world's content consumption patterns on Twitter.

The service gives brands and agencies the ability to effectively identify and target audiences in real-time, based on trending interests.

“Through the Ads API integration, Amobee clients will now have access to actionable analytics from Amobee Brand Intelligence to more effectively increase awareness, engagement and follower growth on Twitter,” Strecker said.

With marketers around the world forecasted to spend nearly $26 billion dollars (eMarketer) on social advertising by 2016 Strecker said it is essential that marketers have the right technology and tools to make the most strategic social media decisions possible.

 

For more news on Twitter see below:

Twitter Snaps up TapCommerce to drive mobile ads

Twitter Australia writes new tune, recruiting head of music

Twitter to launch online training app to Aus media agencies

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