Coca-Cola Australia has partnered with Amazon to give up to 6000 Australians the opportunity to receive a free personalised Coke with their name on it delivered to their doorstep.
Australians can redeem a free bottle of Coke by using the Coke Skill on any Alexa-enabled device.
Running until February 4, customers can initiate the offer simply by saying, “Alexa, let’s Share a Coke.”
Once this voice conversation is activated a text message will be sent to their nominated mobile number, which directs users to the Share a Coke website.
The "Share a Coke with Alexa" promotion will be supported by a series of different creative executions to run across Australia’s digital out-of-home from today, along with social media and digital advertising.
“Voice-assisted lifestyles are becoming increasingly popular among consumers so, at Coca-Cola, we are super excited to work with Amazon and build on the success of one of our most iconic campaigns, Share A Coke," Coca-Cola South Pacific marketing director Lucie Austin says.
"This campaign enables customers to Share A Coke in a fun, new and innovative way via Alexa.”
Alexa Skills Country Manager ANZ Kate Burleigh says the new skill will take Coca-Cola's Share A Coke campaign to the "next level".
"We are always looking for new ways to delight our customers and I expect they will really love the opportunity to get a free personalised Coke with their name on it, just by asking Alexa," Burleigh says.
The latest experience follows the brand’s recent announcement of its most diverse and inclusive Share A Coke campaign yet, which saw Australians given the opportunity to put their name on a Coke bottle through an e-commerce store and experiential activation in all major cities across the nation.
The "Share A Coke with Alexa" promotion will be available from January 29 until February 4 2020.
Credits:
Voice Experience: VERSA
Creative: Ogilvy
Media: UM
Social Media: One Green Bean
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