Brand experience and innovation company Akcelo has been appointed creative agency for Australian FMCG business SPC Global.
Akcelo will lead strategy, creative and design across the key brand portfolio including SPC, Goulburn Valley and Ardmona.
This partnership follows from Akcelo’s work to help launch the SPC brand Street Eats last year, with new strategy and packaging work already started across a number of brands.
Peta Allsopp, chief marketing officer at SPC, says Akcelo understands the business, its challenges and opportunities.
"They translate these needs into bold and brilliant work - that's their secret sauce. We’re confident that Akcelo's innovative approach and big thinking will help us to take SPC into its next exciting phase," says Allsopp.
Jon Kenyon, managing partner Melbourne at Akcelo, says it's no exaggeration to say that SPC is an iconic Australian brand.
"We’re all tremendously excited they’ve put their faith in Akcelo to help spearhead their ambitious growth plans. We’re looking forward to bringing the benefits of a truly modern approach to marketing some of Australia’s favourite products and connecting them with a whole new generation of consumers," says Kenyon.
Aden Hepburn, CEO of Akcelo, says this is a portfolio of incredible brands with a history of putting category-defining work to market.
"The creative ambition is high at SPC, and the opportunities for innovation are endless. We can’t wait to get started," he says.
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