Australian startup Airtasker, financial challenger Ubank and the head of innovation for Maxus New York are set to speak at the AdNews Media + Marketing Summit in Sydney.
Jo Kelly, Chief Marketing Officer of Ubank has led the challenger bank's rebrand over the last 12 months.
Simon Reynolds, VP of marketing at Airtasker which has grown to one million members and 65,000 tasks posted in four years, drives the startups digital marketing and its first TV ad campaign as well as its research into the future of work and roles that will be replaced by machines.
Tom Kelshaw, director of innovation at Maxus New York, leads the media agency's innovation lab and consults with clients on practical appreciations of creativity and technology.
Early bird tickets are available now – if you buy tickets now you can save $189.
There are many more speakers to be announced.
The newly launched Media + Marketing Summit places more focus on client side marketers recognises the broader media and marketing landscape and the big picture issues affecting both clients and their agency partners.
As the two disciplines of media and marketing come ever closer together, it was an obvious play to bring the two colliding worlds into one conference schedule. Sydney’s event will take place on 12 May at Randwick Racecourse.
AdNews editor Rosie Baker says: “With much more focus on client side marketers and big picture issues facing media and marketing industry we're delighted to have such high calibre CMOs joining the line up. There's more to be announced which will make the all-new Media + Marketing Summit an unmissable event in both Sydney and Melbourne.”
More details on keynote speakers and an impressive fireside chat will be announced in the next few weeks – you won't want to miss them.
Confirmed sessions include:
- Recalibration: big Ideas and Creative Flair: Advertising media's constant metamorphosis presents an enjoyable challenge for most marketers, and getting to grips with it continues to fascinate us. However, some argue that a return to the basics of mass marketing – big channels, big ideas, gut instinct and creative flair – is needed to really harness the true power of a brand. Is this true, or are we pandering to a nostalgic idea?
- Will a Robot Steal Your Job? How do we future proof the media and marketing discipline and recruit for roles and challenges that don't even exist yet? Is automation a real threat to jobs? How do we tackle a talent shortage and better recruit a more diverse and dynamic talent pool?
- Innovation: Gimmick or genuine growth driver: Innovation is touted as a key driver of growth, but when is it a genuine opportunity and when is it a distracting gimmick? How do marketers and agencies make sure that innovation translates into growth and opportunity, rather than becoming a diversion from core business and real profit drivers?
- Data & Analytics in a Post-Truth World: Are the numbers adding up? In a world of alternative facts, fake news and metrics mistakes, whose numbers can be relied on? Do marketers really have a genuine picture of who an Aussie consumer is? When we're moving to an attention-based environment, is it time to construct a post post-truth world?
- Health and Well-being Session - Presented by Tonic Media: We all know that people are key to business success and good quality marketing, but it's getting ever harder to balance life in the fast-paced media world. In this well-being 'psych-up' session Matthew Johnstone, ambassador of Tonic Health Media will teach you how to manage stress in a busy media environment and help you and your teams build resilience, find balance and develop mindfulness.
We're also taking the Summit to Melbourne for the first time in August. You can expect a line up of top brands and agency execs speaking on a diverse range of panel debates on topics affecting everyone in media and advertising, as well as a dynamic keynote speaker. The Melbourne event is 2 August at the Australian Centre for the Moving Image, in the heart of Federation Square. You can buy tickets now .
Carat is the event's Presenting Partner, along with support from Fairfax Media, The Trade Desk, Tonic Health Media. Rakuten Marketing and Tribe will lead the FastFront sessions, showing off the latest developments from their businesses .
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