AdNews Agency of the Year finalists revealed

By AdNews | 16 February 2017

After record entries, a panel of 100 industry judges have whittled down the entries to a list of finalists for the AdNews Agency of the Year Awards.  

Congratulations to all who made the cut - the full list is below. Tickets are on sale now

The event is on the 9 March at the Star Sydney, where our partner realestate.com.au will present the 2016 Agency of the Year and this year's Hall of Fame will be announced.

"As a judge in this year’s Agency of the Year Awards, I was blown away by the quality of the work and level of innovation in the industry right now. It’s so encouraging to see brands and agencies creating campaigns that think outside the box to deliver strong results. It’s a fantastic time to be in the media space and REA Group is incredibly excited to hear the winners announced at this year’s awards," says  Mark Roppolo, REA Group executive manager of content and production.

Since we're celebrating 30 years of the awards, it's only right to throw a birthday party so the black tie event will have a pop of colour this year as we celebrate the changing face of the creative industry.

Our presenting partner is realestate.com.au and Twitter is our engagement partner. Our supporting sponsors include Adshel, Facebook, iknowho, Nova Entertainment, Snapchat, The Trade Desk, Think TV and Val Morgan. Associate sponsors are Adstream, BlueStarWeb and Royal Auto.

aoty sponsors UPDATED 2017

The Finalists

NSW Agency of the Year

M&C Saatchi Sydney
Saatchi & Saatchi Sydney
TBWA Sydney
The Monkeys

Victorian Agency of the Year

Clemenger BBDO Melbourne
Cummins&Partners Melbourne
Leo Burnett Melbourne
TBWA Melbourne

State Agency of the Year

Clemenger BBDO Brisbane
GPY&R Brisbane
Showpony Advertising

Media Agency of the Year

Atomic 212
Blue 449 (formerly Match Media) 
McCann Melbourne
Zenith Sydney

Digital Agency of the Year

Clemenger BBDO Melbourne
DigitasLBi
Isobar
R/GA Sydney
The Monkeys

Specialist Agency of the Year

On Message
Special Group
Tricky Jigsaw
Urban

Customer Experience Agency

Isobar
LIDA Australia
The Works Sydney

Independent Agency of the Year

Affinity
Atomic 212
The Hallway
The Monkeys

Small Agency of the Year - Network

TKT Sydney
VCCP

Small Agency of the Year - Independent

AFK
G Squared
Urban

PR Agency of the Year

History Will Be Kind
One Green Bean
Red Agency
Sling & Stone

Emerging Agency of the Year

Atomic 212
Emotive
Marcel Sydney
R/GA Sydney

Production Agency of the Year

Finch Company
Make
Prodigious
SixtyFour Films

In-House/Bespoke Agency of the Year

Greenhouse by M&C Saatchi and Woolworths
TAB 212 - by Atomic 212 for TAB
Virtue

Advertising Network of the Year

Clemenger BBDO
M&C Saatchi Group
TBWA

Media Network of the Year

Atomic 212
Carat Australia
OMD Australia

Media Campaign of the Year

Carat Sydney - John Boston: Pretty Average Bloke, Pretty Amazing Beer, Pinnacle Drinks
Clemenger BBDO Melbourne - Snickers Hungerithm, Mars Chocolate Australia
Cummins&Partners - John West Unlimited, John West
PHD, R/GA and Essence - The Google app and The Voice, Google
UM - You Never Lamb Alone, Meat and Livestock Australia

Digital Campaign of the Year

Clemenger BBDO Melbourne - Snickers Hungerithm, Mars Chocolate Australia
Clemenger BBDO Melbourne - The Boys, Bonds
Cummins&Partners - Be the Bill, Go Gentle Australia
DDB Sydney - #comeonin, Sydney Opera House
Host - Summer Wonderland, Air New Zealand

Ad Campaign of the Year

Clemenger BBDO Melbourne - Snickers Hungerithm, Mars Chocolate Australia
Clemenger BBDO Melbourne - Meet Graham, TAC Victoria
Host - Summer Wonderland, Air New Zealand
The Monkeys - Operation Boomerang, Meat and Livestock Australia

Ad of the Year

Clemenger BBDO Melbourne - The Boys, Bonds
Host - Summer Wonderland, Air New Zealand
The Monkeys - Spring Lamb, Meat and Livestock Australia

The Best Use of Mobile

Clemenger BBDO Melbourne - Snickers Hungerithm, Mars Chocolate Australia
DDB Sydney - #comeonin, Sydney Opera House
Leo Burnett Sydney - Pocket Patrol, Samsung
Maxus - Hungry Jack's get's spooky with the Halloween Whopper, Hungry Jack's
VML Australia - Monopoly at McDonald's App, McDonald's Australia

The Best Use of Data

Atomic 212 - Supercharging Spring Carnival, TAB
Atomic 212 - Melbourne Cup Planning Model, TAB
Bohemia - UBank - Acquiring the Home Loan U Need from the Bank U Need, UBank
Clemenger BBDO Melbourne - Snickers Hungerithm, Mars Chocolate Australia

The Branded Content Award

Clemenger BBDO Melbourne - Meet Graham, TAC Victoria
Cummins&Partners - Be the Bill, Go Gentle Australia
Domain - Avalon Now, A Little Bit of Drama
Slingshot - Launching Cake in a Cup, Goodman Fielder
The Monkeys - Out Of Office Travelogue, Qantas
TKT Sydney - V Skills, Frucor

The UnLtd Award

Clemenger BBDO Melbourne - Give Registry, Myer
Cummins&Partners - Be the Bill, Go Gentle Australia
GPY&R Melbourne - You're Accepted, Minus 18
Leo Burnett Melbourne - Reword, Headspace
Maxus - “Bring the Food Fight Closer to Home”, Foodbank

The Game Changer

Clemenger BBDO Melbourne - Meet Graham, TAC Victoria
Marcel Sydney - Tiger Beer: Air-Ink Heineken Asia Pacific
TBWA\Melbourne - ANZ's Push for an Equal Future, ANZ Australia

Brand of the Year

Domain
HCF
Meat and Livestock Australia
Myer
National Australia Bank
Qantas

People and Culture Award

Atomic 212
CHE Proximity
Isobar
TBWA
The Royals
The Works Sydney
UM

Tickets are on sale now.

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